For SOL Republic it is neither the logo nor the flash celeb endorsements that drives their consumers to buy their product. It’s the hardware itself. The rise in smart phones and tablets are the major factor of the increase in the demand for quality audio hardware. Alongside Beats and other leading headphone manufacturer, SoL Republic offers high quality, fashionable and yet affordable headphones that appeals to the millennial generation.
A few of their fans even got some tattoos that depicts SOL Republic’s logo. Which is a good indication that SoL Republic has a growing loyal market. But can SoL topple down Beats by Dre as the major player in the headphone industry?
Can SOL Republic overtake Beats by Dre?
Latest sales figures suggest that SOL Republic is the fastest growing brand in the U.S. Headphone market today. But they are way too far from what beats has become, as the number 1 leader in the industry. However, I like how SoL Republic’s marketing strategy and how they conceptualize their events to attract more consumers, increase their brand recognition and loyalty. I personally think that Sol Republic has an amazing line up of in-ear, on-ear and over-the-ear headphones. I like the SoL Republic Jax design and audio quality which you can only purchase for around 40 bucks, a lot lesser compared to that of beats. But the sound quality and the durability is way worth more than what you’ve paid for.
The competition on the headphone market is stiff and aside from Beats by Dre there are other major player in the industry that offers a wide range and variety of quality headphones. There is Bose, Skullcandy, JVC, Sony, Sennheiser, AKG and the list goes on. But what is best for some people may not be best fitted for your lifestyle or preference. Just like beats, they were known for its powerful bass and fashionable designs, but some consumers were turned off by its heavy bass sound and were whining of how it is overpriced. If I were to choose amongst SoL Republic line up, I will definitely go for the master tracks, they actually sound amazing compared to Solo HD by Beats, considering they are in the same price range.